What Happens When Your 3PL Gives You Room to Grow?

Kate stressed, pointing to the different needs and service expectations across SCOUT's various channels. She said Barrett brought different capabilities and experience to areas of the business that SCOUT had not yet encountered. 

That distinction becomes increasingly important as a brand grows. The fulfillment model that worked beautifully at one stage of the business may become restrictive at the next. More channels introduce more requirements. Seasonal assortments affect inventory and staffing. Retail brings its own expectations. Personalization adds another layer entirely.

SCOUT experiences many of those realities at once.

On the wholesale side, the company introduces four seasons each year, with new SKUs that may live for only three or four months alongside its evergreen assortment. Meanwhile, SCOUT is receiving incoming seasonal products while moving the previous season out, managing inventory turns, and preparing fulfillment resources around peaks that may not align with traditional industry peak periods.

It is a lot of movement. More importantly, it requires constant communication.

Kate credits Barrett with continuing to ask how the process can be refined and handled more successfully and cost effectively as the business evolves.

Sometimes Growth Is About Being Able to Say Yes

SCOUT is not planning only for what the business needs today. The company updates its five year projections annually and regularly revisits shorter term financial projections, while some supply chain decisions require the team to think 18 to 24 months into the future.   That forward thinking has become particularly important as SCOUT expands its customization capabilities.

Through its direct to consumer business and SCOUT Select, its corporate gifting and customization arm, the company is exploring options such as patches, embroidery, and specialty handles. What sounds like a simple creative idea can quickly become a surprisingly intricate fulfillment project. The product itself has to support the customization. Technology has to carry the right information through ecommerce, ERP, and warehouse systems. Then the fulfillment operation needs the equipment, people, processes, and economics to execute it consistently. 

That is where having the right partner can change what a brand believes is possible.



When asked about the biggest impact Barrett has had on SCOUT, Kate's answer was remarkably simple: supporting scale.

“We would have had to turn things down before. Opportunities that would've come our way, we would say, ‘No, we can't do them,’ and that's such a hindrance to where we wanna be.” 

With greater support behind the operation, she said the biggest opportunity has been “being able to say yes to more.” 

For a growing brand, that may be one of the most meaningful measures of a 3PL relationship. Does your fulfillment operation simply accommodate the business you already have, or does it give you room to pursue the business you want next?

The Real Test Comes When Something Goes Wrong

No long-term fulfillment relationship is going to be perfect. SCOUT and Barrett have navigated their share of challenges, from implementation and ERP integration to dimensional weight and additional handling issues during busy periods. 

For Kate, those moments are where the word partnership earns its meaning.

“I think that's really the true test of partnership, is what does it look like when there is an issue at hand?” 

She describes Barrett's approach as collaborative, with teams taking ownership, bringing potential solutions to the conversation, and discussing how to prevent the same issue from happening again.

That relationship extends to the people working with SCOUT every day. Kate specifically praised SCOUT's Barrett account manager, Jackie, saying

“it always really feels like she has our backs, and she's really advocating for us.”

That might not appear as a line item on a fulfillment proposal, but when a business becomes complicated, knowing someone understands your account and is advocating for it can matter enormously.

Making Room to Focus on the Brand

Perhaps one of the less obvious benefits of outsourcing fulfillment successfully is what a brand gets to spend less time doing.

Before SCOUT's transition to Barrett, Kate said the team was spending more time managing warehouse concerns, troubleshooting lost orders, monitoring shipments, and dealing with chargebacks.

After the transition, SCOUT's Director of Operations was able to spend less time managing those issues and more time improving areas within the company's own operation, including customer service and its ERP processes. 

That is an important distinction.

Outsourcing fulfillment should not simply relocate the same headaches to a different building. Done well, it should give a brand more room to concentrate on the work that only its own team can do, from developing products and improving customer service to exploring new channels and deciding where the business goes next.

SCOUT has plenty planned for that next chapter. After more than two decades in business, the company is looking ahead to its next 20 years while continuing to evolve its products, customization capabilities, and customer experience. 

Barrett's role is not to write that story for them.

It is to help make sure fulfillment gives them enough room to keep writing it.

Because sometimes the clearest sign that you have found the right 3PL is not simply that today's orders went out on time.

It is realizing that when the next opportunity arrives, your operation allows you to say yes.

Looking for a 3PL that takes the time to understand your business?

Start a conversation with Barrett Distribution Centers.