Three Key Areas of Focus for 3PL Performance in E-commerce

Katherine Wroth • July 18, 2024

Ever wondered about the role of a third-party logistics company (3PL) in your e-commerce operations? Partnering with a 3PL like Barrett Distribution Centers offers numerous advantages. These benefits include efficient order shipping, kitting, light assembly, value-added services, reverse logistics for retail, e-commerce businesses and wholesale distribution.

The relationship you seek is not just a service but, more importantly, a long-term partnership. From a supply chain strategy perspective, we have e-commerce partners who have used our services for 10+ years. This can only be achieved by fostering a strong partnership and consistently measuring performance.


To ensure top-notch 3PL performance in e-commerce, we focus on three key areas:


1. On-Time Order Fulfillment

Customers expect their orders to be processed and shipped quickly, making on-time fulfillment a critical performance metric. This is often measured through the "click to fulfill" rate, which tracks the time from when an order is placed to when it is processed and ready for shipment. Ensuring that orders are out on time satisfies customer expectations and builds trust and reliability, crucial for repeat business and brand loyalty.


2. Accurate Inventory Management

Accurate inventory management is the backbone of successful order fulfillment. It ensures that the right products are available for picking and shipping, minimizing errors and delays. For Barrett, maintaining accurate inventory is a core component of achieving the "perfect order," which includes correct picking, packing, and on-time shipping. Implementing robust inventory management systems and regular audits helps track stock levels accurately, preventing stockouts and overstock situations. Accurate inventory management also supports effective demand forecasting and replenishment, vital for maintaining smooth operations and meeting customer demand.


3. Comprehensive Parcel Services

Offering a wide range of parcel services is another critical area of focus for 3PL performance in e-commerce. The ability to provide diverse shipping options that align with the customer's checkout preferences boosts the overall shopping experience. For Barrett, being shipping agnostic—working with multiple carriers—allows for greater flexibility and reliability in delivery services. This includes leveraging different carriers for various shipping needs, whether standard, expedited or international. A comprehensive parcel service strategy ensures that orders can be delivered on time, regardless of destination, contributing to the overall efficiency and effectiveness of the fulfillment process.


Conclusion

In summary, the three key focus areas for 3PL performance in e-commerce are on-time order fulfillment, accurate inventory management, and comprehensive parcel services. These elements are interconnected, each contributing to successfully executing the "perfect order." By prioritizing these areas, e-commerce brands like yours can enhance performance, meet customer expectations and drive business growth.


Looking for a reliable 3PL partner experienced in supporting high-growth eCommerce brands? Contact us now to speak with a Barrett expert.

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By Katherine Wroth October 29, 2025
If you’ve ever stared at a 3PL proposal and wondered, “How did they get these numbers?” you’re not alone! ICYMI: Barrett joined The New Warehouse podcast to share how pricing actually works. Below are the top 10 tips and FAQs for your next 3PL search. 1) It starts with data, not a rate card A flat rate card can work for simple, one-size-fits-all operations. That’s not most brands we talk to. We build custom pricing from your data, so the solution fits how you sell and ship. What we ask for first 12 months of order volume Units per order, and per line SKU count, and on-hand per SKU Inventory snapshots, and turns Seasonality patterns, and promos Returns profile, and value-added steps When data is thin, we’ll model with clear assumptions. The fewer assumptions we need, the tighter and more accurate your pricing gets. 2) The core truth: 3PLs sell time A fulfillment operation is a time engine. Every touch, every walk path, and every carton closed takes seconds. These seconds add up to labor, your biggest cost after space. We analyze: Pick and pack methods by product type Walk paths, and slotting to reduce travel Work content at the station, from tissue wrap to branded inserts Throughput targets by hour, to size teams right Small process tweaks create big pricing differences. 3) Who’s in the room when we price? It’s a team sport. Sales brings the brand voice. Engineering models the work and solution. Finance prices the model. Ops reality-checks the floor plan. Marketing joins early to understand your brand experience, so we’re aligned before go-live. 4) Culture fit affects cost more than you think Rates matter, but so does how we’ll work together. When your team engages early, we guess less, build faster, and avoid re-dos. We bring cross-functional teammates to calls and on-site visits. We’ve even secret-shopped your store to unbox like your customer — that tells us as much about labor content as it does about your brand story. 5) The most underrated file: your item master If you give us one perfect thing, make it this: length, width, height, weight, inner and master packs, and hazard flags. The item master drives slotting, cartonization, dunnage, storage mix, and therefore your space and transportation costs. Bad dims mean shipping air — and paying for it. If item data is missing, we’ll run first article inspections during receiving, so we don’t guess. 6) SKU velocity is your pricing cheat code If 20% of SKUs drive 80% of orders, tell us. We’ll set A/B/C slotting, right-size pick faces, and build walk paths that cut travel. That trims seconds per order, which trims labor, and your rate. Control sprawl with SKU retirement, and you’ll see it in your quote. 7) Automation: when and who pays? We don’t push automation for the buzz. We propose it when ROI beats manual — period. Sometimes that’s AMRs or put walls. Sometimes it’s smarter pick logic, and a better layout. Who pays? Shared or usage-based models are common now — think cents per unit instead of a big lump sum For big, dedicated systems (AutoStore, etc.), cost sharing and longer terms make sense. Clear exit and buyout language protects both sides If your five-year growth case is ambitious, we’ll model a path that won’t lock you into a fixed cost you can’t carry if the forecast shifts 8) Cost-plus vs. unit rates Both work. For large, capital-heavy partnerships, open-book cost-plus can make sense. You see the cost stack, agree on a set margin, and share in kaizen savings. Unit rates with a solid assumptions list are the cleanest path for many brands. We’ll recommend what fits your scale, and risk profile. 9) Labor and seasonality without the chaos tax Share your seasonality curves, and we’ll build a flexible staffing plan. We run campus models in several markets, which lets us share trained associates across buildings when peaks don’t overlap. For surprise spikes, we’ll bring you options fast — overtime, weekend shifts, borrowed equipment — with costs so you can pull the right lever. 10) How long should pricing take With good engagement and access to data, two to three weeks is a fair target for a complete custom proposal. Faster is possible for simple needs, but rushing complex work means more assumptions, which often turn into changes later. This is not fun for anyone. 11. What brands can do to get a sharper quote Must-haves Clean item master with dimensions and weights 12 months of orders, lines, and units by day or week Inventory snapshot with on-hand by SKU SKU velocity and ABC classification, if you have it Returns volume, and typical work content Nice-to-haves Packaging standards with photos or SOPs Peak calendars, promo plans, and new channel launches Current cartonization logic or target box profile Compliance guides for retail, or marketplaces Deal-savers One cross-functional call with Ops, Supply Chain, Finance, and Marketing A short on-site or virtual floor walk Agreement on written assumptions in the proposal A quick note on learning curves Be careful if a provider is new to a service and wants you to fund their training via higher handling rates. This industry has clear market expectations for common services. If a price is wildly off the mark, it might not be the right fit. If both sides missed complexity during sales, we handle that with transparency — not surprises. Bottom line Great 3PL pricing isn’t magic. It’s data in, design out, with honest assumptions and a team willing to roll up its sleeves. When we understand your products, peaks, and brand experience, we can engineer the seconds out of the process and the cost out of your quote. Want us to run the numbers for you? Contact us now f or a complimentary supply chain consultation with one our Barrett 3PL experts.
By Katherine Wroth October 24, 2025
FRANKLIN, Mass. — Barrett Distribution Centers has been selected by Pompa Program , a Utah-based health and wellness company specializing in cellular health analysis and proprietary supplement products, to manage its direct-to-consumer (D2C) fulfillment and transportation operations. The partnership expands Pompa’s fulfillment footprint across the Eastern United States, ensuring faster, more reliable two-day delivery on all orders. Barrett’s Hickory Hill, Tennessee, facility will serve as the dedicated fulfillment hub, offering food-grade, temperature-controlled space and advanced inventory management systems to support its growth. “We chose Barrett because they provide the perfect combination of experience and long-term partnership,” said Bryan Oviatt , director of supply chain at Pompa. “Their proven expertise in health, beauty and wellness made them the clear choice. We’re also excited about future NetSuite integration capabilities to further enhance efficiency. We see Barrett as an extension of our team and look forward to what’s ahead.” From fulfilling cellular health testing kits to distributing premium supplements, Barrett delivers the operational scalability needed to support its expanding customer base. “We’re thrilled to partner with such a fast-growing and innovative health and wellness brand like Pompa,” said Mark Healy , vice president of customer solutions at Barrett. “Our goal is to provide a scalable foundation that supports their continued success and ambitious growth plans.” Pompa’s operations recently launched from one of Barrett’s Memphis distribution centers, a state-of-the-art facility built for high-volume, temperature-sensitive fulfillment. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . About Pompa Program The Pompa Program framework integrates nutraceuticals, personalized nutrition, metabolic support and one-on-one coaching to correct dysfunction at its cellular source. Participants work with trained coaches to identify upstream factors such as heavy metal exposure, hormonal imbalances and gut dysbiosis that drive inflammation and cellular damage. Guided by Daniel Pompa, participants gain practical tools and support to detoxify their bodies, restore metabolic balance and improve overall wellness. Official Release Here
By Katherine Wroth October 16, 2025
Franklin, MA — Barrett Distribution Centers is proud to announce a new partnership with Willo , an oral hygiene company creating innovative dental products for kids. Barrett will provide warehousing, fulfillment and transportation services to support Willo’s direct-to-consumer (D2C) and Fulfillment by Amazon operations. Willo’s decision came down to culture and size — finding a partner with the operational strength to meet aggressive growth goals while maintaining trust and close collaboration. “Barrett struck the perfect balance for us. They are big enough to support our aggressive growth plans yet small enough to feel like a true partner,” said Rachel Blender , operations manager at Willo. “After going through multiple 3PL changes in the past, I knew we needed a partner we could trust for the long haul. Barrett is that partner.” Willo, a company led by oral health experts, recently launched the Willo AutoFlo+, the world’s first fully automated toothbrush designed specifically for kids ages 5 to 13. The device automates brushing from start to finish, dispensing toothpaste and using the uniquely shaped OptiClean brush head to replicate the perfect brushing motion every time. “When Rachel reached out during the RFP process, I knew right away that Willo was the perfect partner for Barrett,” said Harrison Smith , director of pricing and contract logistics. “Their values, ambition and innovative spirit mirror our own, and that alignment sets the stage for something truly special. We’re excited to collaborate and help bring AutoFlo+ toothbrushes to homes across the country.” Headquartered in New York City, Willo will operate out of Barrett’s Hickory Hill, Tennessee facility. Beyond product innovation, Willo is committed to advancing children’s oral health education through community partnerships and outreach programs. The company plans to expand its product line and reach more families nationwide in the coming years. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . About Willo Founded on a mission to revolutionize children's oral health, Willo combines innovative design, advanced technology, and decades of oral health expertise to create breakthrough dental products for children. Our automatic toothbrush is designed to give kids ages 5-13 a confident smile while parents can breathe a sigh of relief. Developed with dentists and parent-approved, Willo helps kids build strong brushing habits that last a lifetime. Official Release Here
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