Three Key Considerations for E-Commerce Brands Looking for a 3PL Partner

Katherine Wroth • July 23, 2024

Did you know that global e-commerce sales are expected to reach $8.1 trillion by 2026, a 56% increase from 2021? According to a report by Statista, the rapid growth in online shopping is driving this significant increase.


Brand and consumer demands have fueled an explosive expansion of the third-party logistics (3PL) industry. 3PL services cover the full range of e-commerce fulfillment processes, from warehousing to pick-and-pack, shipping, and returns.


If you’re an e-commerce company and fulfilling orders in-house is no longer viable, it’s time to turn to a third-party logistics (3PL) provider like Barrett Distribution Centers to expand your fulfillment strategy. Here’s what you should know about working with a logistics partner and how to choose the right one for your business's needs:


1. Experienced and Reliable Team


The first and foremost consideration is the experience and reliability of the 3PL partner’s team. When leading a Request for Proposal (RFP), you might evaluate several companies, initially focusing on price and cost. However, these elements can often be quite similar across different proposals. What truly distinguishes one 3PL from another is the team’s expertise and proven track record. You want a partner who has “been there, done that” and can easily navigate the complexities of logistics. At Barrett, we pride ourselves on our people and culture, which consistently win us business. The team’s ability to do things efficiently and effectively is crucial for a successful partnership.


2. Exceptional Service Levels


Service quality is another critical factor. The ability to fulfill orders accurately and on time is paramount, especially in the e-commerce sector. Customers expect their orders to arrive when promised, and any delays or inaccuracies can lead to dissatisfaction and lost business. When choosing a 3PL partner, ensure they have a robust system for managing order fulfillment and a track record of delivering exceptional service. The right partner will help you maintain high standards and keep your customers happy.


3. Scalability and Systems


Lastly, consider the 3PL’s scalability and technological capabilities. While most large, reputable 3PLs have sophisticated systems in place, scalability is what sets them apart. You need a partner who can grow with your business and support you as you expand into new channels and markets. At Barrett, we aim to be your long-term partner, making it virtually impossible to outgrow our services. We think five, ten, or even fifteen years ahead, ensuring we can support your business's growth and evolving needs. Look for a 3PL that seamlessly integrates with your current operations and scales as your business grows.


In summary, when hiring a new 3PL partner, prioritize their experience, service quality, and scalability. By focusing on these key areas, you can ensure a successful and long-lasting partnership that supports your business’s growth and operational efficiency.


Why Choose Barrett Distribution?


With over 80 years of experience in the logistics industry, Barrett has a proven track record of helping businesses overcome their 3PL challenges. Our commitment to innovation, scalability and customer satisfaction sets us apart from other 3PL providers. You're partnering with a logistics provider dedicated to your success.


Are you a high-velocity D2C brand looking for a 3PL? Contact Barrett today to learn how our e-commerce fulfillment services can help your business thrive.

Recent Blog Posts

By Katherine Wroth October 29, 2025
If you’ve ever stared at a 3PL proposal and wondered, “How did they get these numbers?” you’re not alone! ICYMI: Barrett joined The New Warehouse podcast to share how pricing actually works. Below are the top 10 tips and FAQs for your next 3PL search. 1) It starts with data, not a rate card A flat rate card can work for simple, one-size-fits-all operations. That’s not most brands we talk to. We build custom pricing from your data, so the solution fits how you sell and ship. What we ask for first 12 months of order volume Units per order, and per line SKU count, and on-hand per SKU Inventory snapshots, and turns Seasonality patterns, and promos Returns profile, and value-added steps When data is thin, we’ll model with clear assumptions. The fewer assumptions we need, the tighter and more accurate your pricing gets. 2) The core truth: 3PLs sell time A fulfillment operation is a time engine. Every touch, every walk path, and every carton closed takes seconds. These seconds add up to labor, your biggest cost after space. We analyze: Pick and pack methods by product type Walk paths, and slotting to reduce travel Work content at the station, from tissue wrap to branded inserts Throughput targets by hour, to size teams right Small process tweaks create big pricing differences. 3) Who’s in the room when we price? It’s a team sport. Sales brings the brand voice. Engineering models the work and solution. Finance prices the model. Ops reality-checks the floor plan. Marketing joins early to understand your brand experience, so we’re aligned before go-live. 4) Culture fit affects cost more than you think Rates matter, but so does how we’ll work together. When your team engages early, we guess less, build faster, and avoid re-dos. We bring cross-functional teammates to calls and on-site visits. We’ve even secret-shopped your store to unbox like your customer — that tells us as much about labor content as it does about your brand story. 5) The most underrated file: your item master If you give us one perfect thing, make it this: length, width, height, weight, inner and master packs, and hazard flags. The item master drives slotting, cartonization, dunnage, storage mix, and therefore your space and transportation costs. Bad dims mean shipping air — and paying for it. If item data is missing, we’ll run first article inspections during receiving, so we don’t guess. 6) SKU velocity is your pricing cheat code If 20% of SKUs drive 80% of orders, tell us. We’ll set A/B/C slotting, right-size pick faces, and build walk paths that cut travel. That trims seconds per order, which trims labor, and your rate. Control sprawl with SKU retirement, and you’ll see it in your quote. 7) Automation: when and who pays? We don’t push automation for the buzz. We propose it when ROI beats manual — period. Sometimes that’s AMRs or put walls. Sometimes it’s smarter pick logic, and a better layout. Who pays? Shared or usage-based models are common now — think cents per unit instead of a big lump sum For big, dedicated systems (AutoStore, etc.), cost sharing and longer terms make sense. Clear exit and buyout language protects both sides If your five-year growth case is ambitious, we’ll model a path that won’t lock you into a fixed cost you can’t carry if the forecast shifts 8) Cost-plus vs. unit rates Both work. For large, capital-heavy partnerships, open-book cost-plus can make sense. You see the cost stack, agree on a set margin, and share in kaizen savings. Unit rates with a solid assumptions list are the cleanest path for many brands. We’ll recommend what fits your scale, and risk profile. 9) Labor and seasonality without the chaos tax Share your seasonality curves, and we’ll build a flexible staffing plan. We run campus models in several markets, which lets us share trained associates across buildings when peaks don’t overlap. For surprise spikes, we’ll bring you options fast — overtime, weekend shifts, borrowed equipment — with costs so you can pull the right lever. 10) How long should pricing take With good engagement and access to data, two to three weeks is a fair target for a complete custom proposal. Faster is possible for simple needs, but rushing complex work means more assumptions, which often turn into changes later. This is not fun for anyone. 11. What brands can do to get a sharper quote Must-haves Clean item master with dimensions and weights 12 months of orders, lines, and units by day or week Inventory snapshot with on-hand by SKU SKU velocity and ABC classification, if you have it Returns volume, and typical work content Nice-to-haves Packaging standards with photos or SOPs Peak calendars, promo plans, and new channel launches Current cartonization logic or target box profile Compliance guides for retail, or marketplaces Deal-savers One cross-functional call with Ops, Supply Chain, Finance, and Marketing A short on-site or virtual floor walk Agreement on written assumptions in the proposal A quick note on learning curves Be careful if a provider is new to a service and wants you to fund their training via higher handling rates. This industry has clear market expectations for common services. If a price is wildly off the mark, it might not be the right fit. If both sides missed complexity during sales, we handle that with transparency — not surprises. Bottom line Great 3PL pricing isn’t magic. It’s data in, design out, with honest assumptions and a team willing to roll up its sleeves. When we understand your products, peaks, and brand experience, we can engineer the seconds out of the process and the cost out of your quote. Want us to run the numbers for you? Contact us now f or a complimentary supply chain consultation with one our Barrett 3PL experts.
By Katherine Wroth October 24, 2025
FRANKLIN, Mass. — Barrett Distribution Centers has been selected by Pompa Program , a Utah-based health and wellness company specializing in cellular health analysis and proprietary supplement products, to manage its direct-to-consumer (D2C) fulfillment and transportation operations. The partnership expands Pompa’s fulfillment footprint across the Eastern United States, ensuring faster, more reliable two-day delivery on all orders. Barrett’s Hickory Hill, Tennessee, facility will serve as the dedicated fulfillment hub, offering food-grade, temperature-controlled space and advanced inventory management systems to support its growth. “We chose Barrett because they provide the perfect combination of experience and long-term partnership,” said Bryan Oviatt , director of supply chain at Pompa. “Their proven expertise in health, beauty and wellness made them the clear choice. We’re also excited about future NetSuite integration capabilities to further enhance efficiency. We see Barrett as an extension of our team and look forward to what’s ahead.” From fulfilling cellular health testing kits to distributing premium supplements, Barrett delivers the operational scalability needed to support its expanding customer base. “We’re thrilled to partner with such a fast-growing and innovative health and wellness brand like Pompa,” said Mark Healy , vice president of customer solutions at Barrett. “Our goal is to provide a scalable foundation that supports their continued success and ambitious growth plans.” Pompa’s operations recently launched from one of Barrett’s Memphis distribution centers, a state-of-the-art facility built for high-volume, temperature-sensitive fulfillment. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . About Pompa Program The Pompa Program framework integrates nutraceuticals, personalized nutrition, metabolic support and one-on-one coaching to correct dysfunction at its cellular source. Participants work with trained coaches to identify upstream factors such as heavy metal exposure, hormonal imbalances and gut dysbiosis that drive inflammation and cellular damage. Guided by Daniel Pompa, participants gain practical tools and support to detoxify their bodies, restore metabolic balance and improve overall wellness. Official Release Here
By Katherine Wroth October 16, 2025
Franklin, MA — Barrett Distribution Centers is proud to announce a new partnership with Willo , an oral hygiene company creating innovative dental products for kids. Barrett will provide warehousing, fulfillment and transportation services to support Willo’s direct-to-consumer (D2C) and Fulfillment by Amazon operations. Willo’s decision came down to culture and size — finding a partner with the operational strength to meet aggressive growth goals while maintaining trust and close collaboration. “Barrett struck the perfect balance for us. They are big enough to support our aggressive growth plans yet small enough to feel like a true partner,” said Rachel Blender , operations manager at Willo. “After going through multiple 3PL changes in the past, I knew we needed a partner we could trust for the long haul. Barrett is that partner.” Willo, a company led by oral health experts, recently launched the Willo AutoFlo+, the world’s first fully automated toothbrush designed specifically for kids ages 5 to 13. The device automates brushing from start to finish, dispensing toothpaste and using the uniquely shaped OptiClean brush head to replicate the perfect brushing motion every time. “When Rachel reached out during the RFP process, I knew right away that Willo was the perfect partner for Barrett,” said Harrison Smith , director of pricing and contract logistics. “Their values, ambition and innovative spirit mirror our own, and that alignment sets the stage for something truly special. We’re excited to collaborate and help bring AutoFlo+ toothbrushes to homes across the country.” Headquartered in New York City, Willo will operate out of Barrett’s Hickory Hill, Tennessee facility. Beyond product innovation, Willo is committed to advancing children’s oral health education through community partnerships and outreach programs. The company plans to expand its product line and reach more families nationwide in the coming years. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . About Willo Founded on a mission to revolutionize children's oral health, Willo combines innovative design, advanced technology, and decades of oral health expertise to create breakthrough dental products for children. Our automatic toothbrush is designed to give kids ages 5-13 a confident smile while parents can breathe a sigh of relief. Developed with dentists and parent-approved, Willo helps kids build strong brushing habits that last a lifetime. Official Release Here
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