Best 3PL Fulfillment Services in 2025

Katherine Wroth • June 9, 2025

Spoiler alert: Your customers don’t care how the package gets there.


They just expect it to be fast, accurate and on-brand. That’s where the right 3PL comes in—handling everything from fulfillment and inventory management to returns and tech integration.


So, what happens when you partner with a “forever 3PL”? Your operations run smoother, costs go down and growth gets easier across every sales channel. At Barrett Distribution Centers, we’ve supported high-performance brands for decades. Below, we break down the key features and differentiators to consider when evaluating fulfillment partners in 2025.


A Smarter Approach to Omnichannel Fulfillment


A successful omnichannel fulfillment strategy means your customers get a consistent experience—whether they’re shopping online, in-store or picking up curbside. For your operations team, it should mean:


  • Faster shipping speeds
  • Real-time inventory visibility
  • Brand consistency across channels


Top 3PLs don’t just preach omnichannel, they deliver it through strategically placed fulfillment centers, intelligent routing and scalable tech infrastructure. At Barrett, we operate a national network of fulfillment campuses that allow for multi-node shipping, optimizing delivery speed based on where your customers are.


Some providers may promise omnichannel but only operate from a single location—leading to longer delivery times or inventory challenges. Brands that are growing fast or expanding into new channels often need more than just a one-warehouse solution.


Customer Support and Returns: Not All 3PLs Are Created Equal


While many 3PLs offer similar fulfillment services, customer support is often the differentiator. Personalized support can make or break your experience, especially during onboarding, peak season or troubleshooting unexpected issues.


Support levels vary by provider:


  • Tier 1 providers like Barrett offer dedicated account managers who know your business and provide hands-on support throughout onboarding and daily operations.
  • Tier 2 options rely on shared support models like live chat or automated help desks.
  • Tier 3 providers offer ticket-based systems with slower response times, often with minimal brand familiarity.


When it comes to returns management, here’s how it breaks down:


  • Tier 1: Advanced returns systems that sync with your inventory and automate refund triggers.
  • Tier 2: Branded return portals with restocking or disposal features.
  • Tier 3: Basic returns that return to a warehouse with limited tracking or communication.


Not every business needs Tier 1 support, but if your fulfillment strategy depends on speed, customization or customer satisfaction, then this should be a non-negotiable.


Tech Matters: OMS and WMS Capabilities


The right 3PL gives you more than storage; they give you control. A strong order management system (OMS) and warehouse management system (WMS) ensures your team can monitor inventory, manage sales channels and fulfill orders quickly and accurately.


A reliable tech stack includes:


  • Sales channel integration that captures orders from your website, social media and retail locations
  • An OMS that routes orders and manages updates
  • A WMS that locates products, coordinates labor and tracks every step of the fulfillment process


While most 3PLs provide an OMS, not all offer a full WMS. Barrett’s technology ecosystem includes both, giving you the visibility and precision to scale smarter.


The Bottom Line


Choosing the right 3PL isn’t just about cost but partnership. Your fulfillment provider should scale with you, solve for complexity and offer proactive service that keeps your operations running smoothly.


At Barrett, we’ve been doing just that for over 80+ years. Let's talk if you’re outgrowing your current 3PL or want to explore what a “forever 3PL” partnership looks like.


Contact us to connect with our supply chain experts for a complimentary consultation.

Recent Blog Posts

By Katherine Wroth January 28, 2026
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By Katherine Wroth December 16, 2025
Warehouse automation isn’t new, but determining when it actually makes sense is where most companies struggle. Recorded live at WERC 2025 in New Orleans, this conversation brings together leaders directly involved in real-world warehouse automation decisions. Kevin Lawson interviews Chris Lingenfelter , founder of Robot Advisors, and our very own Tim Barrett , CEO of Barrett Distribution Centers. They sit down for a practical discussion on robotics, drones, and the hype surrounding automation. The focus stays on what actually matters: cost per unit, operational fit, employee experience, and ROI. If you’re evaluating warehouse automation or wondering why past investments haven’t delivered, this breakdown offers practical, experience-backed insights. Why Barrett took a robot-agnostic approach One of the most important takeaways from the WERC session: there is no one-size-fits-all robot. Barrett was an early adopter of autonomous mobile robots (AMRs), including systems from Locus Robotics and Six River Systems. But instead of standardizing on one solution, the company evaluates automation based on: SKU count and product size Order profiles and velocity Facility layout Customer growth expectations A footwear operation with serialized inventory has very different needs than an apparel fulfillment center, and Barrett treats them that way. The result: better outcomes for customers and lower long-term operational risk. Inventory drones: the unexpected game changer While AMRs get the spotlight, Barrett’s biggest automation win came from inventory drones. Using drone-based cycle counting, Barrett increased inventory count frequency by more than 7x while significantly reducing labor costs. For high-accuracy environments, especially serialized footwear inventory, this technology proved essential. The impact went beyond numbers: Higher inventory accuracy Faster exception resolution Better employee roles focused on analysis instead of manual counting In short, automation didn’t eliminate jobs. It made them better. How Barrett really thinks about ROI ROI isn’t ignored, but it isn’t the only metric. Barrett evaluates automation using cost per unit shipped rather than chasing flashy payback models. Capital investments are amortized based on contract life and redeployment potential, then layered with labor and operating costs. The guiding question is simple: Which solution produces the lowest sustainable cost per unit? That approach keeps decision-making grounded and aligned with customer outcomes, not tech hype. “To bot or not” starts with a baseline Chris Lingenfelter, founder of Robot Advisors, reinforced a critical point during the session: You can’t evaluate automation if you don’t understand how your warehouse operates today. Many companies struggle to answer basic questions: What does each unit really cost to ship? Where are labor inefficiencies hiding? Which processes are already working well? Before recommending automation, Robot Advisors helps operators establish a true baseline, then compare technologies objectively. Sometimes, the right answer isn’t robotics at all. That honesty matters. Automation as a competitive advantage for 3PLs For Barrett, automation isn’t just an operational tool. It’s a competitive differentiator. When engaging new prospects, the team often presents: Multiple automation paths Clear tradeoffs between solutions A data-backed rationale for each option That depth of analysis resonates with COOs and CFOs evaluating long-term fulfillment partners. It signals preparedness, transparency, and experience, not guesswork. The workforce question: what changes, what doesn’t As robotics adoption increases, warehouse roles are evolving. At Barrett, automation shifted labor away from repetitive tasks and toward: Exception management System oversight Data analysis Engineering and IT support Over time, this required growing centralized IT and engineering teams, a necessary investment to support advanced operations across multiple facilities. The takeaway from WERC 2025 was clear: automation changes work. It doesn’t eliminate the need for people. Thinking about automation, but not sure where to start? Contact us now for a free supply chain consultation.
By Katherine Wroth December 9, 2025
FOR IMMEDIATE RELEASE Franklin, MA — Barrett Distribution Centers , a leading third-party logistics provider recognized for its expertise in eCommerce and omnichannel fulfillment, is proud to announce a new partnership with Maxwood Furniture to support its Western US DTC fulfillment operations. The partnership marks a significant milestone for Maxwood as the company continues to scale its nationwide distribution strategy. Maxwood Furniture is a global manufacturer of precision-engineered wood furniture with more than 20 years in the market. The company offers several distinct brands and product lines that ship from its US-based distribution centers or directly from its 1.3 million-square-foot factory in Vietnam. Maxwood serves retailers, design and procurement firms, hotel groups and turnkey project companies around the world. “We walked away from our visit to Barrett’s Montebello operations genuinely impressed with the visibility their systems provide,” said Heidi Germann , senior manager of operations at Maxwood. “Their integration, reporting and thoughtful approach to network design really stood out. Barrett’s geographic footprint fits where we’re headed and their team’s thoroughness helped us determine the best transition path.” After the initial transition, Barrett will begin planning a Dallas warehouse location to support Maxwood’s continued growth. “We are excited to partner with the Maxwood Furniture brand and team,” said Mark Healy , vice president of customer solutions at Barrett. “Our companies are aligned culturally and operationally, which creates a powerful combination to support Maxwood’s market-leading growth initiatives.” The launch is scheduled for mid December with outbound DTC order processing beginning shortly after. About Maxwood Furniture: Maxwood Furniture is a family-owned and operated import and wholesale business that designs, manufactures, and distributes solid wood furniture products across North America and around the globe. Our products are meticulously engineered in our fully accredited factory to meet or exceed US & EU safety standards. We manufacture using the latest equipment & best materials, including industrial-grade hardware, to create products that are made to last. Our customers range from designers to small independent & large retailers such as Rooms to Go, Jordan’s Furniture, and Bernie & Phyl’s. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here
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