Behind the Warehouse Doors: 9 Operations Secrets from Barrett’s VP of Ops
Katherine Wroth • June 2, 2025
If you’re a high-growth brand evaluating 3PLs, there’s one thing you deserve: real answers from the people who run the floor.
I caught up with Bill Johnson, Regional VP of Operations at Barrett Distribution Centers, to ask the questions every brand should consider — from automation and accuracy to culture, planning, and what really sets a great 3PL apart.
Here’s what he had to say:
1. Innovation Every Brand Should Know
“Our Locus Robotics system has been a game changer,” Bill shared. “We’ve seen faster pick times, quicker pack-outs, and improved labor metrics. We’re even piloting robotics for putaway now.”
Why it matters: Automation isn’t just a buzzword. At Barrett, it’s delivering measurable impact, especially during peak.
2. How to Keep Ops Running Smoothly (Especially During Peak)
“It all comes down to planning,” Bill said. “We work closely with our customers on forecasting, ramp up labor early, and create a schedule that matches capacity with demand.”
Why it matters: Smooth operations lead to fewer delays and better customer experiences. Your 3PL should be ready before the volume hits.
3. The Top Trait to Look for in a 3PL
“Accuracy, speed, and cost control. Brands need to ask: How will this 3PL deliver orders faster, reduce errors, and save me money?”
Bonus advice: Always visit the facility before signing on.
4. What Clients Are Most Surprised to Learn
“Our culture. Visitors are blown away by how invested our employees are. They know our clients’ brands and care deeply about the work.”
Why it matters: Culture drives performance. It shows up in service, accuracy and communication.
5. Going Live in 30 Days? It’s Possible.
“We had a client who needed to launch fast. From signed contract to first order out was 30 days — full integration, setup, the works. We made it happen.”
Why it matters: Your 3PL should move at the speed of your business.
6. Operational Excellence, Defined
“It’s doing things right the first time. From onboarding to pick/pack/ship — and then continuously improving to lower costs.”
7. Supply Chain Trends to Watch
“There’s a lot of noise out there. Look for solutions tailored to your business, not just the flashiest tech. And ask for proven results.”
8. Balancing Speed and Quality
“It’s not about rushing — it’s about setting the right pace. You need fast fulfillment and accuracy. One without the other won’t cut it.”
9. What Sets Barrett Apart?
“Our people. They’re embedded in the business, care about the customers and drive our success.”
Final Thought from Bill:
“Data drives everything. From setup to automation — we make informed decisions based on real numbers, not guesses.”
Are you ready for a partner who treats your brand like their own?
Contact us to schedule a complimentary supply chain consultation with our experts today.
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