From the Slopes to the Shelf: Brav Partners with Barrett Distribution Centers for Omnichannel Fulfillment

Faith Artieda • October 23, 2026

FRANKLIN, Mass., Aug. 18, 2026 - Brav, a Norwegian house of ski and outdoor brands, has selected Barrett Distribution Centers as its U.S. omnichannel fulfillment partner to support continued growth across retail and direct-to-consumer channels. Barrett will fulfill Brav's portfolio of ski wax, tuning products, technical apparel, outdoor equipment and accessories from its Memphis, Tennessee fulfillment campus.


"For us, the site visit was about more than seeing a facility. It was about meeting the people we would be trusting with our brands," said Michael Bond, director of finance and operations at Brav. "The Barrett team took the time to understand what matters to us and stayed closely involved throughout the transition. That gave us a lot of confidence in the partnership and made us eager to see what's ahead."


Brav's portfolio includes Swix, a recognized name in cross-country skiing for more than 75 years, alongside Toko, Ulvang, Lundhags, Helsport and other outdoor brands. Barrett's operation supports the seasonal demands of the business with retail compliance, multi-brand SKU management and temperature-sensitive handling for select wax products.


"Brav has built an impressive portfolio of brands with a long history in the ski and outdoor industry, and we're proud to support the next stage of their U.S. growth," said Ed Ryan, vice president of customer solutions at Barrett. "From the beginning, our teams worked closely together to understand the seasonal demands and operational requirements of the business. We're excited about the partnership and look forward to supporting Brav and its brands for years to come."


Barrett worked alongside Brav to transition the company's U.S. fulfillment operation, with team members traveling to Brav’s existing warehouse to support the transfer of inventory and operational functions. Following the onboarding process, the operation went live earlier this summer.


About Brav


Brav is a major player in the sports and outdoor industry and manages some of the most influential brands in the marketplace, including Swix, Toko, Lundhags and Helsport. The mission of Brav is to improve our customers’ quality of life. Acting responsibly, we do this by connecting and developing the best talents in the sport and outdoor industry supporting them to develop and produce the most innovative products and services.


About Barrett Distribution Centers 


Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here. 


Media Contact: 


Faith Artieda 

Marketing Content Specialist 

faith.artieda@barrettdistribution.com 

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