Spotted in The Wall Street Journal: Barrett Partner MISSION Is Keeping Things Cool

Faith Artieda • September 15, 2026

There is something pretty cool about opening The Wall Street Journal and seeing products from a Barrett partner right in the middle of the story.

And in this case, we mean literally cool.

A recent Wall Street Journal feature took readers into the reality of working long hours in extreme summer heat and shared some of the tricks people use to make those days a little more manageable. Among the ice chests, hydration, and other summer essentials were cooling hats, sleeves, and towels from MISSION, a Barrett Distribution Centers partner.

MISSION in Action

MISSION creates cooling products for the moments when escaping the heat is not always an option. Its wearable cooling gear is designed to be activated with water and provide cooling relief, making it particularly useful for people spending long stretches of time outside.

Seeing those products featured by The Wall Street Journal is exciting because it shows them exactly where they are meant to be: out in the real world, helping people get through seriously hot days.

For us at Barrett, stories like this hit a little differently.

We spend our days receiving, storing, picking, packing, and shipping products for the brands we support. Inside the warehouse, every item has a SKU, a location, and an order attached to it. But once it leaves our building, it becomes something much more personal. It might become the cooling towel someone reaches for halfway through a scorching workday or the hat that helps make another hour outside a little more comfortable.

That is the part of fulfillment we love seeing.

Proud to Be Part of the Story

We are incredibly proud to partner with brands like MISSION and even more excited when we get to see their products receiving recognition on a stage as big as The Wall Street Journal.

The warehouse may be where our part of the journey happens, but it is certainly not where the story ends.

Sometimes it ends with a package arriving at someone's front door.

And sometimes it ends with a Barrett partner helping someone beat the summer heat and landing in The Wall Street Journal along the way.

Pretty cool, MISSION.

FULL ARTICLE HERE

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