Logistics operations, like many other things, are constantly evolving. This is especially true for the footwear industry. With the proper resources and management, the challenges facing footwear brands can become opportunities to increase efficiency and, in turn, business. As technology creates new opportunities for consumers and new efficiencies for companies, it can also introduce new challenges.
Vibram Footwear is a global brand well-known for its innovative shoe design and incredible footwear soles. Due to its’ growing consumer demand, Vibram faced supply chain challenges. Vibram found their own Enterprise Resource Planning (ERP) and IT systems were inadequate for the level of production necessary to meet demand, and reach their customers on time.
While they recognized the issue, Vibram understood the solution did not exist within their organization. As a result, they chose to contract Barrett Distribution for their fulfillment service needs. The fulfillment center developed a plan to scale production to meet the high demand by improving forecasting ability and bringing inventory levels up, as well as maintaining separate order processing for online and retail orders. Another service the fulfillment center provided was managing requirements for counterfeit product detection and brand threat.