Lighting the Way: Profoto Selects Barrett Distribution Centers as Its U.S. 3PL Partner

Katherine Wroth • July 16, 2025

FRANKLIN, Mass., July 14, 2025 /PRNewswire/ -- Profoto, the global leader in light-shaping technology for imaging professionals, has selected Barrett Distribution Centers as its third-party logistics (3PL) provider in the United States. Operations are now live at one of Barrett's facilities in Somerset, N.J.

As premium brands face increased pressure to deliver faster and more reliably, Profoto's partnership with Barrett reflects the growing need for logistics providers that can move quickly without sacrificing quality.

"We ran a competitive RFP process, led by our global partner, Establish Inc., and Barrett quickly rose to the top," said Daniella Stolpe, business operations and IT manager at Profoto. "Their location near our key customer in New York, strong systems and analytics, and attention to detail really impressed us. Most of all, it was the people. Barrett was responsive, thorough and truly invested in building a long-term partnership."

Barrett's solution includes receiving ocean and airfreight shipments, cycle-count inventory management, secure pick-and-pack services for fragile goods, returns processing, parcel and LTL transportation management and supply procurement.

"Profoto faced a sudden non-renewal from its previous 3PL, creating an urgent need for a smooth transition," said Sally Caputo, head of 3PL services at Establish. "Barrett delivered an on-time go-live with API integration, real-time visibility and improved shipping rates. We've placed other clients with them and continue to see the high-level service we expect."

To meet the tight timeline, Barrett's engineering and IT teams designed a flexible warehouse layout and completed a fast-tracked integration aligned with Profoto's ERP migration.

"Profoto needed a partner who could move fast and scale with their growth," said Scott Wilkins, vice president of customer solutions at Barrett. "Our team delivered on time and collaborated seamlessly. We're proud to support their U.S. expansion."

The partnership highlights how Barrett meets high-performance brands' complex supply chain needs through personalized solutions, real-time visibility and scalable operations.

About Profoto

Founded in 1968 and headquartered in Sweden, Profoto is the world's leading manufacturer of photography lighting equipment, trusted by the best photographers in the industry, especially in fashion. With presence in nearly 50 countries and subsidiaries in New York, Tokyo, Hamburg, Paris, London and Scandinavia, Profoto sets the standard for innovation and quality. Combining a legacy of photographic excellence with a dynamic, disciplined culture, Profoto delivers premium lighting solutions that shape the future of professional image creation.

About Barrett Distribution Centers

Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here.

About Establish Inc.

Establish is a supply chain consulting firm offering specialized services in the optimization of the supply chain. With over 50 years of experience and thousands of projects under their belts, Establish has been trusted by some of the largest and best-known corporations in North America and Europe as well as smaller companies. Establish's lasting success is attributed to their team of the sharpest mathematicians and analysts; armed with the state-of-the-art tools. The delivery of both quantitative analytics and strategic insights makes Establish uniquely qualified to service their clients most pressing supply chain needs. Establish approaches each engagement ensuring recommendations are actionable and sustainable, even leading the implementation of new initiatives through steady state.

Official Release Here

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