Barrett Distribution helps launch the Order Network eXchange (onX), the open standard for AI-ready commerce operations

Faith Artieda • April 14, 2026

Barrett Distribution joins Commerce Operations Foundation as a founding member to advance the onX standard

FRANKLIN — March 31, 2026 — Barrett Distribution today announced it has joined the  Commerce Operations Foundation as a founding member, supporting the launch of the  Order Network eXchange (onX).


"Now it’s time to make fulfillment intelligent,” said Kelly Goetsch, founding president of the Commerce Operations Foundation and Pipe17 president. “Our goal isn’t automation for its own sake, but a connected, adaptive commerce infrastructure. onX gives the industry a common language so orders move with the precision and speed of AI.”


“Joining the Commerce Operations Foundation as a founding member reflects our commitment to advancing the infrastructure behind modern commerce,” said Douglas Varga, Vice President of Information Technology at Barrett Distribution. “As supply chains become more connected and AI-driven, standards like onX will be critical to enabling seamless data flow, smarter fulfillment, and better outcomes for our clients.” “AI has made buying effortless.


This open industry standard defines how orders, inventory and fulfillment data flow across commerce, logistics and AI systems. onX gives brands, platforms, and logistics providers a shared language for commerce operations, built on the Model Context Protocol (MCP) to enable AI-native automation and agentic commerce.


Founding members include Manhattan Associates, IBM Sterling, SPS Commerce, Radial, Ryder, Barrett, Allbirds, Ipsy, commercetools, Commerce (BigCommerce & Feedonomics), and Pipe17, among others, totaling 62 backing vendors and brands.

About the Commerce Operations Foundation


The Commerce Operations Foundation is a vendor-neutral, nonprofit organization dedicated to unifying commerce operations through open standards. Its first specification, onX (Order Network eXchange), establishes a common framework for how orders, inventory, and fulfillment data move across systems.


Learn more at commerceopsfoundation.org


About Barrett Distribution

Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3PL provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision-makers. As a member of Inc.'s fastest-growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here


Media Contact:


Faith Artieda

Marketing Content Specialist
faith.artieda@barrettdistribution.com

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