Barrett Distribution helps launch the Order Network eXchange (onX), the open standard for AI-ready commerce operations

Faith Artieda • April 14, 2026

Barrett Distribution joins Commerce Operations Foundation as a founding member to advance the onX standard

FRANKLIN — March 31, 2026 Barrett Distribution today announced it has joined the Commerce Operations Foundation as a founding member, supporting the launch of the Order Network eXchange (onX). This open industry standard defines how orders, inventory and fulfillment data flow across commerce, logistics and AI systems. onX gives brands, platforms, and logistics providers a shared language for commerce operations, built on the Model Context Protocol (MCP) to enable AI-native automation and agentic commerce. Founding members include Manhattan Associates, IBM Sterling, SPS Commerce, Radial, Ryder, Barrett, Allbirds, Ipsy, commercetools, Commerce (BigCommerce & Feedonomics), and Pipe17, among others, totaling 62 backing vendors and brands.


“Joining the Commerce Operations Foundation as a founding member reflects our commitment to advancing the infrastructure behind modern commerce,” said Douglas Varga, Vice President of Information Technology at Barrett Distribution. “As supply chains become more connected and AI-driven, standards like onX will be critical to enabling seamless data flow, smarter fulfillment, and better outcomes for our clients.” “AI has made buying effortless.


Now it’s time to make fulfillment intelligent,” said Kelly Goetsch, founding president of the Commerce Operations Foundation and Pipe17 president. “Our goal isn’t automation for its own sake, but a connected, adaptive commerce infrastructure. onX gives the industry a common language so orders move with the precision and speed of AI.”


About the Commerce Operations Foundation


The Commerce Operations Foundation is a vendor-neutral, nonprofit organization dedicated to unifying commerce operations through open standards. Its first specification, onX (Order Network eXchange), establishes a common framework for how orders, inventory, and fulfillment data move across systems. Learn more at commerceopsfoundation.org.


About Barrett Distribution

Barrett Distribution is a leading third-party logistics (3PL) provider offering customized warehousing, fulfillment, and transportation solutions for B2B and eCommerce brands. With a nationwide network and a technology-driven approach, Barrett delivers scalable, high-performance logistics solutions that drive efficiency, accuracy, and growth. Since 1941, the company has built a reputation for operational excellence, strong client partnerships, and reliable execution across a wide range of industries.

Learn more at www.barrettdistribution.com.


Media Contact:


Faith Artieda

Marketing Content Specialist
faith.artieda@barrettdistribution.com

Recent Blog Posts

By Faith Artieda April 15, 2026
Custom embroidery meets high-performance fulfillment at Barrett Distribution—enabling brands to deliver personalized products faster, streamline operations, and scale without added complexity.
By Faith Artieda April 13, 2026
Your 3PL isn’t just a vendor—it’s a critical extension of your business. The right partner ensures orders ship on time, keeps inventory accurate, and delivers on customer expectations. Strong fulfillment disappears into the background, but failures are immediate and disruptive. When issues like late shipments and inventory snags accumulate, fulfillment becomes a stumbling block rather than a support system. Choosing the right 3PL is what prevents these problems from derailing your business.
By Katherine Wroth February 19, 2026
FRANKLIN, Mass., Feb. 19, 2026 /PRNewswire/ -- Barrett Distribution Centers , a leading third-party logistics provider specializing in eCommerce and omnichannel fulfillment, announced a new partnership with Mary Square , a women's lifestyle and apparel brand based in Apex, North Carolina. Mary Square is now live at Barrett's Olive Branch, Miss., fulfillment facility, where Barrett supports a network of high-growth eCommerce brands.  "After outgrowing our previous 3PL, we needed a scalable partner who could move quickly during a critical time of year," said Kelly Shiley , founder of Mary Square. "Barrett launched us in less than three weeks, ensuring business continuity across two brands and three channels. Watching our first order ship felt like a true fresh start." Mary Square is known for its colorful, faith-inspired apparel and accessories, including dresses and loungewear. The company blends fashion with purpose, emphasizing uplifting messages, community and charitable giving as part of its brand identity. In addition to women's apparel under the Mary Square brand, the company offers jewelry through its Michelle McDowell brand. "We are very excited to partner with Kelly Shiley and the Mary Square team!" said Dan Klenkar , vice president of customer solutions at Barrett. "Launching across two brands and three channels in 13 business days required strong collaboration, communication, and operational goals, and we're proud to support their continued growth." Mary Square's transition to Barrett reflects the growing need for scalable third-party logistics solutions among high-growth, purpose-driven consumer brands seeking operational excellence across multiple sales channels. About Mary Square Mary Square is a women-owned lifestyle brand founded by Kelly Shiley. The company creates apparel, accessories and gifts designed to inspire confidence and spread love. What began as a creative outlet and personal recovery journey following postpartum depression has grown into a nationally recognized brand represented in more than 4,000 stores and boutiques. Each product reflects Mary Square's commitment to empowering women and celebrating life's everyday moments. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here
More Posts