Electronics Fulfillment: The Growing Role of Reverse Logistics

Scott Hothem • August 15, 2014

After a long spring and summer, football is finally back on the horizon. NFL teams are in camp, preseason games are quickly approaching and this is the year you’ve finally decided to upgrade your viewing experience. We’re not talking about season tickets. This is better. A brand new, 70-inch ultra HD television. The gameday experience is going to come alive in your living room. It will be as if you’re actually on the field.

So the day finally comes. The delivery truck has left your driveway and as you peel the box back you notice a crack that spans from one corner to the center of the screen. Luckily for you, there are still a few days before the first game kicks off. For the electronics retailer and manufacturer, this will be another component that enters the reverse logistics cycle.

Reverse logistics is a long overlooked element of the total product lifecycle. While forward logistics commands focus (the flow of products from the factory to the end user), reverse logistics occurs after a product has reached the customer. The world of reverse logistics encompasses everything from returns, repairs, warranty recovery, recalls, refurbishment and everything that sends the product back away from the consumer.

Electronics and technology products boast the highest rate of return out of any industry, where 20% of devices are returned. The key reason that reverse logistics needs to be a focus in this industry is due to the quick lifecycle for these high velocity products. With the rapid development of new devices, the window to generate revenue from current models is increasingly short. Streamlining reverse logistics operations cannot only improve the bottom line, but also the customer experience.

Visibility in reverse logistics is historically low. Traditionally seen as a simple cost center, a poorly managed reverse logistics process leaves a lot of money on the table. In 2010, Aberdeen prepared a study showing that manufacturers spent anywhere from 9 to 15 percent of revenues on returns (wow!). Preparing a focused reverse logistics strategy can recoup some of this lost revenue.

Obviously, the best way to recoup lost revenue from returns is to get products back to the marketplace as quickly as possible. A study by Resolve shows that 70 to 85 percent of electronics that are returned and tested have no defects. This is a key statistic, because when a finished product is priced and sold, it includes the potential costs of service and parts. When returns are mismanaged, these parts and products cost the company more than intended, meaning money is left on the table. However, when a company can deem a product as “No Fault Found” and navigate it back into its supply, that company just saved 100 percent of its material cost. So how can reverse logistics be an optimized element that enhances the entire supply chain?

Increase visibility: Integrating technology to promote visibility across the entire fulfillment operation can streamline both forward and reverse logistics.
Velocity: Focus on a strategy to get products and parts back into the market and to customers as quickly as possible. Build the infrastructure to be able to manage, repackage and remarket returns.

With companies shifting more resources to the end of the product lifecycle, reverse logistics will become a more defined competitive advantage for entities that can reclaim lost revenues quickly. At Barrett Distribution Centers, the resources, tools and skills required to meet the increasing retail and electronic sector demands have been developed and proven.

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A Perfect Fit: RateFit Chooses Barrett Distribution Centers

By Faith Artieda • July 10, 2026

FRANKLIN, Mass., June 8, 2026 — Barrett Distribution Centers , a leading third-party logistics provider specializing in eCommerce fulfillment, announced a new partnership with RateFit , a Chicago-based athleisure brand under the Rate.com family of companies. “From the beginning, Barrett demonstrated the experience and capabilities we were looking for in a fulfillment partner,” said Jenny Sepulveda, president of RateFit. "During our visit, we were impressed by the scale of Barrett's operations and the team's ability to support our long-term growth plans. As we launch, it was important to find a fulfillment partner with apparel expertise, room to scale and the flexibility to support future value-added services." RateFit is a new business under the Rate.com umbrella. Inspired by the concept of living the 'Rate Life,' the brand offers an athleisure collection designed to transition seamlessly from recreational activities to everyday wear. “We’re super excited that the RateFit team chose Barrett to help launch their new brand,” said Harrison Smith , director, 3PL pricing and contract analytics at Barrett. “It’s been a pleasure working with Jenny and Mia throughout this process. With their passion and expertise in the space, I have no doubt it will become one of the leaders in the athleisure market, and we’re thrilled they trusted Barrett to be part of their journey.” RateFit is now live at one of Barrett’s Memphis, Tenn., fulfillment facilities, where Barrett provides direct-to-consumer fulfillment and parcel shipping services. The partnership supports the launch of RateFit’s which offers versatile apparel designed for everyday life from the studio to the office, coffee, and everything in between. Barrett’s fulfillment capabilities will help the brand efficiently serve customers nationwide as it scales its direct-to-consumer business. Barrett's Memphis operation is part of a nationwide fulfillment network supporting high-growth consumer brands across multiple industries. About RateFit RateFit is a Chicago-based athleisure brand under the Rate.com family of companies. Inspired by a wellness-focused lifestyle, the company offers versatile apparel designed for everyday life from the studio to office, coffee, and everything in between. Its collection combines performance, comfort and style to support consumers both on and off the course. About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . Official Release Here Media Contact: Faith Artieda Marketing Content Specialist Faith.artieda@barrettdistribution.com

What Is Omnichannel Fulfillment?

By Faith Artieda • July 9, 2026

Your ecommerce business is thriving. Orders are flowing in through your Shopify store, Amazon sales continue to climb, and then it happens—you land your biggest opportunity yet: a purchase order from a major retailer like Walmart, Target, or Costco. It's the kind of milestone every growing brand works toward. But for many businesses, it's also where fulfillment becomes significantly more complicated. Suddenly, you're managing multiple sales channels, each with its own shipping requirements, inventory demands, compliance standards, and customer expectations. What worked when you were shipping directly to consumers may no longer be enough to support retail distribution. This is where omnichannel fulfillment becomes essential. In the first episode of Inside Barrett with Faith Artieda , Barrett's Senior Vice President of Customer Solutions, Scott Hothem , explained that omnichannel fulfillment isn't simply about shipping products through multiple channels—it's about having the operational expertise to manage every channel successfully while maintaining a consistent customer experience. More Than Shipping Orders Many people assume omnichannel fulfillment simply means offering multiple ways for customers to buy products. While that's true from the consumer's perspective, the logistics behind those purchases are entirely different. A customer placing an order on your website expects fast, accurate delivery to their front door. That order may include just one or two items that need to be individually picked, packed, and shipped. A retailer, on the other hand, might place a purchase order for thousands of units. Those shipments often require palletization, retailer-specific labels, advance shipment notifications (ASNs), routing guide compliance, scheduled delivery appointments, and strict packaging requirements. Missing even one requirement can result in costly chargebacks or delayed deliveries. "The channels are very, very different," Scott explained during the interview. "How you manage inventory is different. Those retailers often want unique SKUs that you don't sell on your primary direct-to-consumer website." Although both orders originate from the same inventory, they require completely different operational workflows. Growth Creates Complexity For many brands, expanding into retail feels like the natural next step—but it also introduces new challenges. Inventory must remain synchronized across every sales channel. Technology systems need to communicate seamlessly. Customer expectations continue to rise, and retailers demand near-perfect compliance. Without the right fulfillment strategy, brands can quickly become overwhelmed. That's why Scott believes the role of a 3PL extends far beyond storing inventory and shipping packages. At Barrett, the goal is to help brands navigate these transitions before they become problems. Whether a company is launching its first retail partnership or rapidly scaling its ecommerce business, Barrett works alongside customers to build fulfillment solutions that evolve with their growth—not solutions they'll outgrow in a year or two. As Scott put it during the interview, Barrett strives to become a brand's " forever 3PL " by supporting customers through every stage of their journey. Omnichannel Is About Visibility, Flexibility, and Partnership Successful omnichannel fulfillment requires much more than warehouse capacity. It depends on real-time inventory visibility, seamless technology integrations, retail compliance expertise, transportation management, and a fulfillment operation capable of adapting as customer demand changes. It also requires a logistics partner that understands your business well enough to anticipate challenges before they impact your customers. That's the approach Barrett has taken for more than 80 years. Rather than offering a one-size-fits-all fulfillment model, Barrett designs customized omnichannel solutions that allow brands to manage direct-to-consumer, wholesale, marketplace, and retail fulfillment through a single, integrated operation. With expertise in retail compliance, transportation management, value-added services, and advanced warehouse technology, Barrett helps brands simplify complex supply chains while preparing for future growth. Looking Ahead Today's consumers don't think about fulfillment channels—they simply expect their orders to arrive on time, regardless of where they made the purchase. For brands, meeting those expectations requires more than great products. It requires a fulfillment strategy built to support every channel, every customer, and every stage of growth. As Scott shared in Inside Barrett , the right 3PL doesn't just help you fulfill today's orders. It helps prepare your business for tomorrow's opportunities. And that's what omnichannel fulfillment is really all about.

How Do I Know If It's Time to Switch 3PLs?

By Faith Artieda • July 7, 2026

Switching third-party logistics (3PL) providers isn't a decision most businesses take lightly. It requires time, planning, and trust. But staying with the wrong partner can cost even more—through missed shipments, unhappy customers, and lost opportunities for growth. So how do you know when it's time to make a change? One of the biggest signs is when your 3PL starts holding your business back instead of helping it move forward. Maybe customer service has become difficult to reach, order accuracy has declined, or you're constantly following up on issues that should have been resolved proactively. Your fulfillment partner should give you confidence, not create more work for your team. Growth is another common reason brands switch providers. A 3PL that worked well when you were shipping a few hundred orders each week may not have the systems, technology, or expertise to support new retail partnerships, higher order volumes, or omnichannel fulfillment. As your business evolves, your logistics partner should evolve with it. It's also worth evaluating how your 3PL approaches the relationship. Do they take the time to understand your goals and recommend improvements, or are they simply processing orders? The best providers act as an extension of your business, offering strategic guidance, transparent communication, and solutions designed to support long-term success. At Barrett Distribution Centers, we believe a successful partnership starts long before the first shipment leaves the warehouse. That's why we invest time upfront to understand each customer's business, design a customized fulfillment strategy, and build solutions that can scale as your company grows. Rather than focusing on short-term transactions, our goal is to become a long-term logistics partner that supports your business through every stage of growth. If your current 3PL is creating more challenges than solutions, it may be time to ask whether they're still the right fit. The best fulfillment partner isn't just the one that ships your orders—it's the one that helps your business grow with confidence.