3 Supply Chain Contingency Planning Tips for Medical Device Companies
Scott Hothem • July 16, 2014
The recent months have brought some intense weather to all corners of our country. From the “Polar Vortex” last winter to violent tornadoes across the Midwest to Hurricane Arthur, each new day and week holds something new and potentially challenging. The only thing constant about weather is change. Theses volatile climate patterns unfortunately bring more than wind, snow, rain and lightning. Unfortunately these events cause a spike in emergency room and hospital visits. There have already been 41 tornado fatalities in 2014, according to NOAA. In fact during the Polar Vortex, Modernhealthcare.com reported that hospitals in Detroit brought in additional staff on multiple occasions to treat ER patients.
To make things more challenging, these additional visits and demands on hospital staffs and medical groups are often coupled with constraints on resources and accessibility. Over the 4th of July weekend, Hurricane Arthur left over 40,000 people with power and even caused a part of North Carolina Hwy. 12 to buckle on Hatteras Island. Last winter’s frigid temperatures and precipitation forced numerous surgeries and procedures to be rescheduled or cancelled. While organizations have contingency plans and redundancies in place to account for these scenarios, what back up strategy is there to account for supply chain complications?
The timely and precise demands that define medical device logistics needs to be maintained, especially in times of great need. Investing the time, energy and resources into contingency planning is like buying insurance. Hopefully you’ll never need it, but having the plans and process in place when these challenges arise can be the difference between life and death. These 3 elements can be implemented into your medical device supply chain, allowing your organization to persevere in the most difficult times.
- Be pre-emptive: While weather plays a major role in the disruption of services and the addition of constraints on resources, there are many other factors that could disrupt your supply chain. Manmade disasters, business decisions and governmental factors, just to name a few. However by having a finger on the pulse of what is happening around your organization can allow you to forecast possible problems. Notifying the key logistical partners that make up your supply chain is key. Ensure everyone is on the same page and ready to find answer to potential questions.
- Increase your essential supplies: To combat any lags or disruptions to your supply chain, having an abundance of the most necessary and important supplies stocked and accessible is crucial. Any device that you’ve been without in a similar situation should be maintained at a higher level to prevent a recurrence. While your bottom line is still a major consideration, you don’t have to throw your inventory management plan out of whack, but you do need to account for any delays.
- Supplier audits: This is a key element in maintaining visibility. Understanding and seeing the process your logistic partners leverage, and more importantly the results, can show the imperative steps to protect it in an emergency, as well as where other resources can be pulled to create a lean, agile fulfillment plan when necessary.
Supply chain contingency is a key element within your overall strategy. Identifying and responding to potential risks can mitigate a substantial threat to not only your operations, but your community. In an Inbound Logistics survey, 73% of participating companies claimed to have experienced a supply chain disruption. 32% of those said it took over 1 month to recover. Working closely with your supply chain personnel and partners is a critical step in preparing for the worst. With a focus on visibility and a track record of results, Barrett Distribution Centers has the technology, man-power and resources to play a key role in your contingency planning.
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FRANKLIN, Mass., Aug. 15, 2025 /PRNewswire/ -- Barrett Distribution Centers is proud to announce a new partnership with FCTRY LAb , a trend-setting footwear company headquartered in Los Angeles. Barrett will provide warehousing, fulfillment, and transportation services to support the brand's direct-to-consumer (D2C) operations via fctrylab.com . Co-founded by industry veterans Omar Bailey and Abhi Som , FCTRY LAb is redefining the future of footwear through bold design, rapid innovation, and performance-driven engineering. Known for game-changing releases like the Duckboot - A bold streetwear collaboration with rapper NLE Choppa and the Stomper - A rugged yet refined boot that repurposes a classic silhouette with motorcycle-inspired detailing - worn by Seth Rollins in WWE, FCTRY LAb continues to push the boundaries of modern design. "Barrett checked every box, from their proximity to our HQ and deep footwear experience to their ability to meet fast-paced scaling needs and high order volumes. With the lease ending at our current facility, FCTRY LAb turned to Barrett for a quick and flexible solution, and they delivered," said Ravi Bhaskaran , chief operating officer at FCTRY LAb. "Partnering with Barrett sets us up for success as we enter this next growth phase." In addition to its commercial success, FCTRY LAb has demonstrated elite performance capabilities. Co-founder Omar Bailey , known for designing footwear for MLB and NBA legends, developed custom cleats for Super Bowl champion Jalen Ramsey , which ranked in the top five by the NFL's official testing lab. The brand is also crafting footwear for San Francisco 49ers' Trent Williams , international cricketers, and pro tennis athletes. Recent standout models include the Knight RNR a sleek foam slip–on recovery sneaker , the MOCC for Men and MOCC for Women , a slip-on silhouette fusing moccasin comfort with future tech , and the RUFL Boots , designed to deliver utility and swagger in one powerful statement - as seen on New York Fashion Week. "We're thrilled to bring FCTRY LAb into the Barrett family," said Harrison Smith , director of 3PL pricing. "Led by a visionary team, there's no doubt FCTRY LAb is poised for remarkable growth. We can't wait to be a part of the game-changing future they're building - and to provide the fulfillment and transportation support that helps them get there faster." Barrett's scalable infrastructure and proven apparel fulfillment expertise make it the right long-term partner as FCTRY LAb continues to grow and disrupt the footwear industry. Operations were launched at Barrett's Montebello, California, facility . About Barrett Distribution Centers Since 1941, Barrett has provided customized third-party logistics (3PL), direct-to-consumer (DTC) eCommerce fulfillment, omnichannel distribution, managed transportation solutions and retail compliance for clients across all industries, with a focus on apparel & footwear, health & beauty, consumer packaged goods (CPG) and education. Barrett continues to be a leading 3rd party logistics provider in North America, known for superior execution, customer engagement and direct access to senior leadership decision makers. As a member of Inc's fastest growing companies list 15+ times, Barrett is big enough to do the job and still small enough to deeply care about your business. Brands interested in a new 3PL partnership may contact Barrett directly here . About FCTRY LAb FCTRY LAb is a Black led high-tech footwear innovation facility and brand based in Los Angeles. Co-Founded by Omar Bailey and Abhi Som, FCTRY LAb's mission is to help creators and brands of all sizes to develop and commercialize footwear while giving them significantly larger ownership than traditional endorsement models. The innovation lab is a bridge between product creation and manufacturing to full commercialization and fulfillment. Official Release Here
3PL Finder 101 "Supply Chain is Not a Spreadsheet" There's so much going on in our industry and almost no time to talk about it all, so sometimes doing a quick 5 min video is best Plus, it's a great 🧠 release for me...sooo Here we go! Let's turn the 3PL search process upside down, maybe sorta just a little bit 👇 1️⃣ Be visible EARLY Don't be invisible or not part of early intro calls - it's OK to use personal discernment + gut feeelings + cultural alignment EARLY in the downselection process. Better early than late! 2️⃣ Meet the actual operators EARLY Ask to meet the operators in the targeted 3PL facilies near the beginning of the process. Imagine downselecting to 3 finalists only to find out that your entire team simply doesn't align with the personality of the leadership in the building?! Ruh-roh, sad face. 3️⃣ Get the financial truth upfront EARLY Ask for audited financials + company performance + a CFO 1v1 EARLY in the process. Again, what's the point in both teams doing all that work, only to find out your preferred future 3PL partner is bleeding cash or completely insolvent, looking for an IPO or a new buyer ASAP. Oops! The BEST partnerships at Barrett are built on trust, culture, and long-term alignment This is universal Business 101 - believe it!
As someone who once considered Sephora a second home, I never thought I’d say this—but I genuinely can’t remember the last time I bought any of my clean holy grails in a physical store. These days, I’m what you might call a “last-drop” shopper: I wait until I’m down to the final pump of my favorite serum, then panic order online for next-day delivery. Please don’t cancel me, but retail isn’t part of my beauty routine anymore, and I know I’m not the only one. At Barrett, we’ve seen a growing trend: clean beauty companies are turning away from traditional retail in favor of direct-to-consumer (D2C) eCommerce. The reason is clear: D2C creates room for brand storytelling, flexibility in operations, and a better end-to-end experience for today’s value-driven shopper. Here are the real reasons retail is losing its edge, and how D2C creates growth opportunities today. 1. Retail Is Built for Speed, Not Substance (not in this economy) Clean beauty brands are rooted in intention—ingredient integrity, sustainability, and cruelty-free practices. But the retail shelf doesn’t offer much room to explain any of that. When your product is sitting between a $15 drugstore brand and a $45 clean alternative, you’re left competing on price with no space to explain the difference. That disconnect often leads to missed opportunities, especially when: You’re penalized for being thoughtful. Retail prefers high-volume, fast-moving products. You’re held to costly terms. Slotting fees, markdown guarantees, and rigid planograms eat into margins. You’re locked into someone else’s calendar. Product launches are tied to shelf resets, not market demand or customer readiness. Retail often becomes a barrier for brands with a fast innovation cycle or a strong mission, not a booster. 2. D2C Gives You the Power to Educate, Connect, and Convert D2C isn’t just about selling online—it’s about owning the experience. When clean beauty brands shift to D2C, they gain: Creative control: Tell the full story behind your formulas, highlight ingredient sourcing, and explain your mission in your own words. Better margins: Without retail markups, you retain more revenue per order and can reinvest into growth. Direct relationships: With first-party data, you learn what your customers care about and tailor marketing and product development accordingly. Your website becomes more than a shop—it’s a hub for community, education, and loyalty-building. With tools like email, SMS, and loyalty programs, brands can drive repeat purchases without depending on third-party retailers. 3. Today’s Beauty Shopper Is Online (and doing their homework) Millennials and Gen Z consumers aren’t browsing drugstore aisles to discover clean beauty (I can attest to this). They’re scrolling. They’re reading labels. They want transparency, not gimmicky taglines. By selling direct, you can meet them where they already are: Share real reviews and before-and-afters that address real concerns. Use social media to gain exposure and drive traffic to your store—not someone else’s. Create an experience that mirrors what they value: personalized service, conscious packaging, and honest messaging. In short? The D2C model lets you keep the promise that clean beauty was built on. 4. Fulfillment Is the Missing Link—Until It’s Not Let’s talk supply chain. Because even the best product and cleanest brand message fall flat if shipping is slow, inventory runs out, or packaging arrives damaged. That’s where fulfillment becomes make-or-break. At Barrett, we help clean beauty brands scale without losing their identity. We offer: Custom kitting and sustainable packaging solutions that mirror your mission. Climate-controlled environments to maintain product integrity. Nationwide 1–2 day delivery so customers never wait too long for their skincare staples. Dedicated account support from a team that knows beauty isn’t just another category—it’s a commitment. We see fulfillment as a brand experience. Done well, it reinforces your value. Done poorly, today’s buyers are not afraid of a return. Our job is to ensure it supports your growth, not slows you down. 5. Yes, D2C Has Challenges—But They’re Solvable Ad costs are rising. Customer acquisition is tough. Setting up the right tech stack takes time. But those hurdles aren’t unique to clean beauty. And they’re not insurmountable. We work with brands that overcome them every day by: Building communities, not just campaigns. Using subscriptions to create predictable revenue. Leveraging data to improve conversion and retention. Partnering with 3PLs who streamline operations behind the scenes. D2C can be your most efficient, brand-aligned channel with the proper foundation. Clean Beauty Deserves More Than a Shelf Clean beauty was never meant to be crammed between conventional products and explained in three bullet points. These brands were built to lead with purpose and scale with integrity. If that sounds like you, D2C isn’t a risk—it’s a return to your roots, with the tools to grow. And at Barrett, we’re here to help you deliver. From warehousing and fulfillment to scalable shipping and custom packaging, we support beauty brands that believe in doing things differently. Contact us today for a free D2C complimentary supply chain consultation.
