It’s early in the morning; the sun hasn’t risen yet, and there are footsteps rapidly descending down the stairs. Luckily, Mom is already there with the camera, and before Dad can set his coffee down, the bows, wrapping paper and ribbon begin to fly. There are very few things in this world as special as seeing a child open a much sought after gift. We all have those memories of birthday parties, holidays and random presents from grandma and grandpa. The mystery of what is under the wrapping paper and the anticipation of opening that box is as enjoyable to experience as it is to witness. Sadly, the opposite is also true.
The best laid plans can go awry, turning a beautiful moment into a painful memory. And whether your customers realize it or not, your order fulfillment operation plays a decisive role in making sure your customers have an enjoyable experience. The toy industry, like most, is experiencing changes spurred by the emergence of mobile technology. Faster delivery times, cheaper shipment options and specialized fulfillment alternatives are becoming the expectation of consumers; unfortunately, traditional supply chain channels are finding it difficult to scale to these new demands. Not only are these traditional fulfillment solutions quickly becoming less effective, they are no longer cost or time efficient, lead to a higher error rate and detract from branding.