As things change, at some point in time there are trends that help us forecast how point A will lead to point B. In football, critical head and neck injuries have led to a drastic change in how the game is played. This major transition in the game didn’t happen overnight, or even over a handful of seasons. As players’ began suffering these injuries, more tests were performed, followed by curtailing the plays that led to these injuries. Over a span of 10 years, trends emerged that led to new ways of coaching and a shift in the style of play. Much like the game of football, the fulfillment and distribution industry is adapting to a changing landscape based on trends that simply cannot be ignored.