Fulfillment & Third Party Logistics Blog

Keep the Fundamentals of Supply Chain Management in Mind

Today, we have capabilities that allow us to do things faster, farther and better. But at the end of the day, the ultimate objective remains the same as it did decades ago. Take the game of golf for example. For hundreds of years, the spirit and rules of the game have remained the same; get this little ball in the little hole with as few strokes as possible. But today the PGA projects that American golfers will spend over $35 billion a year on golf (apparel, lessons, training aids, equipment, greens fees, etc.). So with so many resources out there it is easy to get bogged down in the minutia of everything that’s available, but the objective is the same…put the ball in the hole. Supply chain management can fall into this same trap.

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