Fulfillment & Third Party Logistics Blog

E-Commerce Fulfillment Solutions: Free vs. Speed

E-Commerce Fulfillment Solutions: Free vs. SpeedDuring the iconic scene from Back to the Future where Marty McFly performs a head banging, amp-kicking guitar solo that caught the 1955 teenagers off guard, it was quite clear that he didn’t understand what his audience wanted.  There is a lesson to be learned here 61 years later in the world of e-commerce.  One of the biggest challenges for e-commerce retailers is meeting the fulfillment and delivery demands of their consumers while staying competitive. 

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E-Commerce Logistics: The Permanence of Free Shipping

Over a long enough period of time, a perk can become an expectation. Whether it is complimentary chips and salsa at your favorite Mexican restaurant, or a new toothbrush after you visit the dentist, these extras are now implied. The same lesson is true for consumers who are making more purchases online than ever before. Free shipping, originally a promotion to encourage more business, is becoming the norm, and customers expect it when they check out. A recent article from Logistics Management details how and why free shipping is going to have a permanent place in e-commerce. Read more here.

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