Memphis Warehousing: The Differences in B2B and B2C E-Commerce

College football and the NFL have a lot in common, but there are also some differences that impact the game on and off the field.  Catching a ball with one foot in bounds is legal in the collegiate game, but would be an incompletion in the pros.  This rule and others help determine practice, strategy, and execution.  As fall approaches and teams take to the gridiron, the subtle differences will soon be on display on Saturdays and Sundays.  There are similar subtleties between B2B and B2C e-commerce operations.  Recognizing these differences and understanding what these different types of consumers value, prefer, and need can improve your e-commerce platform.