For years the holiday shopping season unofficially kicked off on the day after Thanksgiving, a day that came to be known as “Black Friday.” Retailers have traditionally enticed customers into their stores on this day with massive sales and discounts. As “Black Friday” began to grow into the wee hours of Thursday, and the throngs of bargain hunters grew, another parallel to how consumers shop also exploded; e-commerce. Now, the calendar rolls from Black Friday into “Cyber Monday” (and as this year has shown, these online deals are extending past Monday through the entire first week of December). But what does the growth of Cyber Monday and online shopping mean for the biggest spending season of the year? Let’s look at a few statistics and trends.
As the season turns to autumn and Thanksgiving is on the horizon, it could mean only one thing, the holiday shopping season is right around the corner. With a projected 3.7% increase in holiday retail sales expected, the time to prepare for these influx of orders is running low. With omni-channel fulfillment playing a larger role and e-commerce continuing to grow, preparing the logistics of your holiday warehousing, transportation and order fulfillment is now more important than ever. A recent article from Logistics Viewpoints outlines how some major shippers are preparing for the quickly approaching holiday season.
As the holiday shopping season continues to get longer every year, consumers are now learning more, comparing more and shopping more and this poses a new host of challenges for retailers. Last year retail sites saw a 51% increase in mobile visits between Thanksgiving and Christmas. Research also shows that 56% of all sales will at least be influenced by online activity. Another obstacle that continues to grow each year is balancing the shipping demands of the shoppers with the increased competition and offerings from both, e-commerce retailers and traditional brick-and-mortar outlets. With a busier spending season expected in 2015, a forecasted 3.7% increase this year (compared to the 10-year average of 2.5%), aligning your online offerings with your new in-store services is going to be crucial for a successful holiday season.
Just as you would check the weather forecast before you go on vacation, it is just as important to prepare your supply chain for the quickly approaching holiday season. For the former, you’ll want to have the appropriate clothing; for the latter, you need to be properly staffed and have your resources allocated in the most efficient and effective way possible.
Did you know that for most retailers, 40% of annual sales occur during November and December? As a retailer, a three-fold increase in volume can create major stress on your supply chain. Having a plan in place to handle the volume is crucial. Here are 3 strategic tips to meet the holiday’s demands within your supply chain.
There’s a nip in the air, pumpkin flavored everything and the sun is setting a little sooner. When these three things occur at once, it won’t be long until the turkey leftovers are gone and 12 reindeer trot across your roof. It is time for the busiest shopping season of the year. Whether you stock up in July, take notes of subtle hints throughout the year or ransack the pharmacy gift aisle on December 24th, this is the time where more people are shopping and more money is being spent than any other time of the year. In fact, Forrester Research is predicting a record $89 billion will be spent online alone this holiday season. If the web is going to be that busy, imagine what the malls will look like. Here are 10 interesting facts and statistics about holiday shopping that can help you navigate from finding that perfect gift to placing it under the tree.
Some Christmas presents were not under the tree this year due to a perfect storm within the logistics industry. Delays at major delivery companies, UPS and Fed-Ex, were blamed on a mix of bad weather, overloaded systems, and a shortened shopping season.
Whether it is the cooler temperatures or the madness taking place in the local mall, there’s little doubt, the Holidays are upon us. While this is the most wonderful time of the year for our family, friends, and festivities, it certainly can be a trying season for any retailer or fulfillment operation. According to internetretailer.com, e-commerce is predicted to grow by 13% in 2013 to an astonishing $262 billion in U.S. sales. With the initial Black Friday and Cyber Monday results, the NRF is projecting on-line holiday sales figures to reach $82 billion. With over 30% of annual on-line sales happening between Thanksgiving and Christmas, the demands and pressures put on the entire supply chain during this time are unprecedented.