Going forward is fairly, well, straightforward. Whether it’s driving or running; or something more involved like making an online purchase. With the former you have vision and a direct, natural route to where you are going. And with the latter, you are performing a familiar, explicit transaction. But if you try and do either backwards, it easily becomes complicated. This is especially true for reverse logistics and omni-channel fulfillment. In fact, the typical forward logistics of managing these platforms and transactional demands can be a challenging ordeal, reversing it makes it even more complex.
In a recent article from Inbound Logistics, they share three strategies for improving returns in omni-channel retail.