The more options consumers have, the more channels are created inside of the supply chain. A new sector known as omni-channel logistics has risen as a response to e-commerce platforms and companies’ corresponding responses to the customer demand for cheaper and more convenient alternatives. Omni-channel logistics was developed from the decades old model of multi-channel logistics (stores, catalogs, phone orders). It was designed with the goal to deliver products based on customer needs, not location of inventory.
When it comes to managing omni-channel fulfillment from a store’s perspective there are two main preferences: Buy on-line with in-store pickup or ship-from-store. A recent article from Logistics Viewpoint details some of the best practices for reaching the omni-channel consumer.