Omni-Channel Customer Delivery Best Practices

Automotive Part Transportation: Optimizing Truckload

The more options consumers have, the more channels are created inside of the supply chain.  A new sector known as omni-channel logistics has risen as a response to e-commerce platforms and companies’ corresponding responses to the customer demand for cheaper and more convenient alternatives.  Omni-channel logistics was developed from the decades old model of multi-channel logistics (stores, catalogs, phone orders).  It was designed with the goal to deliver products based on customer needs, not location of inventory.

When it comes to managing omni-channel fulfillment from a store’s perspective there are two main preferences: Buy on-line with in-store pickup or ship-from-store.  A recent article from Logistics Viewpoint details some of the best practices for reaching the omni-channel consumer.