Past results do not predict future performance. However, historical data often provides insights into future trends, especially when that historical data is recent and robust. Hitting a bucket of 100 balls before a round of golf can tell you a lot about the next four hours; economic indicators do the same thing.
The “holiday sales season” is defined as total sales in November and December, excluding automobiles, gas and restaurant sales, according to the National Retail Federation. Based on a positive October, this holiday season is projected to be the most successful since 2011. Modern Materials Handling has more information on October’s strong numbers and how they impact the forecast through the end of the year.