Improving Logistics and Customer Service: The Social Media Effect

In world where people are more connected than ever before, social media can be used for much more than reconnecting with friends from high school and sharing pictures of your dinner.  In fact through this technology, many logistics providers and shippers are using social networks to enhance customer service efforts.  Leveraging this high level of visibility and communication to meet growing consumer demand is becoming a key differentiator for an industry with a fairly strong adoption rate. 

In a recent Inbound Logistics article covering customer service in the logistics arena and the rise of social media measures, Scott Hothem, Senior Vice President of Customer Solutions for Barrett Distribution Centers, explains how implementing internal social network tools can has increased and improved communication within the company.  Click here to read more on the impact of social tools and customer service.