The digital breakthroughs that have occurred over the past decade have revolutionized our everyday lives. The massive bookcase in your home that once held hundreds of CD’s and movies can now be used for books. Well, maybe not books because your Kindle, Nook or iPad can now hold an entire library. As a result the cost of publishing and distributing music, photography and literature has been significantly decreased. This creates value for producers and benefits for consumers. A $9.99 album download would have been an $18.99 CD several years ago. The development of digital technologies is not only limited to more efficient and less expensive entertainment. It also has practical applications within supply chain technology. A recent article from Logistics Management explains the importance of recognizing this value and how to utilize digital platforms.