When technology improves our lives, we, as consumers, increase our demand of it. At the beginning of any major technological transition, the infrastructure that makes it possible needs to be ramped up. Take cell phones, for example. As soon as the convenience of constant communication became ubiquitous , cell towers began to pop up in cities across the country. The same thing is happening in support of e-commerce. Only instead of cell towers, fulfillment automation technology is being valued and implemented to reduce the stress on traditional fulfillment operations. A recent article in Logistics Viewpoints details how the boom of warehouse automation is contributing to the success of e-commerce.