Finding key consumer information used to be like finding a needle in a haystack. To an extent, it still is. However, there are a lot more needles in the hay today. With companies gathering more data than ever before, they are in need of new strategies and tools to leverage the power of this information. The importance of this type of access to information is not lost on supply chain executives. According to Accenture, 97% of executives claim to understand how these analytics can benefit supply chain operations. However, only 17% reported having implemented this data into a supply chain function. Industry Week broke down three key practices that distinguish the companies with big data success.