Using Data to Improve Fulfillment Operations for On-line Shopping Companies

fulfillment for online shopping companies

As an e-commerce company, leveraging a streamlined supply chain is a crucial advantage over traditional brick-and-mortar outlets.  Leveraging data and visibility technology can have a direct impact on pricing strategies as well as fulfillment and delivery optimization.  Using the data your customers provide allows you to stop estimating shipping quotes or offering options you “think” they want.  Here are five ways your distribution data can make your supply chain stronger.

Improvement of Internal Processes

Customer data is an ever-changing stream of information that can provide valuable insight.  Everything from destinations to purchasing patterns to delivery inclinations, data can show you where your focus should be, and where it shouldn’t.

Share Delivery Information

Transparency is vital when it comes to the success of a complex supply chain.  However, this transparency shouldn’t be limited when it comes to your customers.  Estimated delivery windows and the location of orders can help manage your customer’s expectations while keeping them engaged.

Identify Consumer Preferences in Terms of Price and Delivery

The speed of delivery has been a debated topic ever since Amazon announced its Prime membership featuring 2-day delivery.  While speed is a concern for some, your data can tell you if your customers are willing to sacrifice an extra cost to receive their order sooner.  It is information like this that can help you prioritize your delivery options and meet your customers’ expectations.

Improve Inventory Management

Efficiently storing and managing your inventory can create tremendous cost savings within your supply chain.  Using your customers’ data to notice trends and patterns in where deliveries are made and demand is highest can help you organize your inventory to shorten delivery routes and streamline other processes.

E-commerce is saturated with all kinds of user-generated data.  Understanding what it means and how to use it can create many opportunities to improve processes, service, and revenue.    

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