Amazon has always had the ability to disrupt. They’ve created services and offers we didn’t even know we wanted. They have been on the forefront as consumers shift from price conscious to value driven. Amazon Prime, a $99 annual subscription that grants members free two-day shipping on all orders, proves that consumers are placing a higher importance on convenience and access than cost. The next logical step is to make ordering and delivery even more streamlined. And while it was widely considered to be at least a few years away, same-day delivery is now being offered in 14 cities by Amazon. What does this new disruption mean for your e-commerce business? A recent article by Multichannel Merchant explains how to find the opportunity in this perceived “obstacle”.