Facebook became one the largest advertising platforms in the world by leveraging data. After years of connecting you with your friends, family, and interests, the social media network became one of the biggest data aggregators ever. By recognizing where you live, what TV shows you like, your favorite sports teams and music, and just about everything else in between, Facebook can offer advertisers a focused, qualified audience. Now this information isn’t only available to major tech companies. E-commerce businesses of all sizes have access to their customers ordering behaviors and preferences; they just need to know how to use it.